Thats because this rebellious wine label is turning old-world British rouges into vino inspiration at a price point we love, and with a dash of gaming fun via. If Johnny Cash were alive today, hed drink 19 Crimes. Learn About The 19 Crimes That Inspired A Wine Label We recognise nobody has the same taste when it comes to drinks, that’s why variety is key. With brands from all over the world, you can find exactly what you’re looking for and know you’ll enjoy it. We strive to bring you the very best of international drinking.
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Plus if you spend £50 you get free next working day delivery. Our couriers will also let you nominate a trusted neighbour or designated safe place to deliver to in case you aren’t available. You will be able to follow the journey of your order from the minute it leaves our warehouse right up to when it arrives at your door. We ship all orders using our reliable couriers on a tracked service.
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How To Make The Perfect Serve MAKE YOUR SELECTION Given that context, what do black wine drinkers and wine professionals have to say about the partnership? I decided to find out. So why would a successful black star who has a television show with Martha Stewart, a family-friendly cookbook, and a gospel album want to revisit his criminal past, partnering with a wine brand whose labels are animated portraits of convicts? But in recent decades, criminal activities took a backseat to his smooth West Coast rap flow, and he is still one of the biggest rappers making music today. He was acquitted in a murder charge, and pleaded guilty in a weapons charge. In his past, Snoop Dogg has been associated with gang violence. As just one example, black men have a higher risk of being killed by police than white men, according to the National Academies of Sciences, so the perception can all too easily have real-life consequences. For those unfamiliar with 19 Crimes, the brand is a supermarket staple thats known for bringing Australias early convicts-turned-colonists to life on its augmented reality labels.įrom my perspective, the partnership between a black man and a wine brand associated with criminal activity is troubling and tone deaf given the dangerous, tired stereotypes associating people of color with crime. The California wine producer Rabble is also getting into the act, producing labels that come to life as animations, using medieval-styled illustrations.Last week, the Australia-based global wine conglomerate Treasury Wine Estates announced a multi-year partnership with rapper Snoop Dogg to bring a California red blend to market under its 19 Crimes label. The company Sparflex has developed a new augmented reality wine foil, which magically launches animations and stories on smartphones directly from the label.
One bottle of California red wine even offers the buyer some advice from 19 Crimes brand ambassador Snoop Dogg. One example is The Living Wine Labels app, which powers the “confessions” stories that are featured on bottles of 19 Crimes. The idea is to give buyers more insights into the products they are buying, as well as the production processes and conditions in which they were made. The companies developing these new labels say consumers can get a lot of information from them by using QR codes or even Augmented Reality technology. A variety of companies are racing to outdo each other this year with wine labels that are far more sophisticated and informative.
You can’t judge a book by its cover, but you’ll soon be able to judge a wine by its label.
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